LIMITED TIME OFFER: FASHION SALE YOU CAN'T RESIST

FREE SHIPPING AND RETURNS

NEW SEASON, NEW STYLES: FASHION SALE YOU CAN'T MISS

Privacy Policy

Effective Date: March 26, 2026

This Privacy Policy describes how Aurelion Apparel Ltd (“we,” “our,” or “us”) collects, uses, stores, and protects your personal information when you visit or make a purchase from aurelionapparel.com (the “Website”).

By using our Website, placing an order, or otherwise interacting with our services, you agree to the practices described in this Privacy Policy.

1. Who We Are

Aurelion Apparel Ltd operates aurelionapparel.com, an online store offering women’s fashion products, including dresses and tops.

Our business details are:

Aurelion Apparel Ltd
Website: aurelionapparel.com
Email: aurelion@aurelionapparel.com
Phone: +44 7563 826936
Business Address: Flat 18, Florence Court, St. Marys Road, London, NW10 4BH, United Kingdom

2. Information We Collect

We may collect personal information from you when you browse our Website, place an order, contact us, subscribe to updates, or otherwise interact with our services.

2.1 Information You Provide Directly

This may include:

Full name
Billing address
Shipping address
Email address
Phone number
Payment-related information (processed securely by third-party payment providers)
Order details and purchase history
Communications you send to us (such as customer support requests)

2.2 Information Collected Automatically

When you visit the Website, we may automatically collect certain technical and usage information, such as:

IP address
Browser type and version
Device type
Operating system
Referring website or source
Pages viewed
Time spent on pages
Clickstream and navigation behavior
Date and time of access

2.3 Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to:

Keep the Website functioning properly
Remember your preferences
Improve site performance and usability
Analyze traffic and customer behavior
Support security and fraud prevention
Help with marketing and advertising efforts where applicable

For more information, please refer to our Cookie Policy.

3. How We Use Your Information

We may use your personal information for the following purposes:

To process and fulfill orders
To verify payments and reduce fraud risk
To provide order confirmations, shipping updates, and customer support
To communicate with you about your account, purchases, or requests
To improve our products, services, and Website experience
To maintain internal records and transaction history
To personalize content or shopping experiences where appropriate
To monitor, detect, and prevent fraud, abuse, or unauthorized activity
To comply with legal obligations and enforce our terms and policies
To send marketing or promotional communications where permitted by law or where you have opted in

4. Legal Bases for Processing (Where Applicable)

If you are located in the United Kingdom, European Economic Area (EEA), or other regions with similar data protection laws, we may process your personal data based on one or more of the following legal grounds:

Contractual necessity – to process your order and provide requested services
Legitimate interests – to operate, improve, secure, and protect our business and Website
Consent – where you have given permission (for example, for certain marketing communications or non-essential cookies)
Legal obligation – where we are required to retain or disclose information under applicable law

5. Payment Information

Payments on our Website may be processed through trusted third-party payment service providers.

Please note:

We do not store full payment card numbers or card security codes on our own servers
Payment data is handled directly by the relevant payment processor
Payment providers may collect and process your payment information in accordance with their own privacy notices and security standards
Transactions may be reviewed for fraud prevention and billing verification purposes

6. Sharing Your Information

We do not sell your personal information to third parties.

However, we may share your information with selected third parties where necessary to operate our business and provide services, including:

Payment processors – to securely process payments
Shipping and logistics providers – to deliver your orders
Technology and website service providers – for hosting, security, analytics, and technical support
Customer service tools – to manage communications and support requests
Professional advisers – such as legal, accounting, or compliance advisers where needed
Authorities or regulators – where required by law, court order, fraud investigation, or legal process

We only share information that is reasonably necessary for the relevant purpose.

7. International Data Transfers

Because we may work with service providers located in different countries, your personal information may be transferred to and processed outside your country of residence.

Where required by applicable law, we take reasonable steps to ensure that appropriate safeguards are in place for international data transfers, including contractual protections or other lawful transfer mechanisms.

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

Processing and completing your orders
Managing refunds, returns, and disputes
Maintaining financial and transaction records
Meeting legal, tax, accounting, and compliance obligations
Detecting and preventing fraud or abuse
Resolving customer support issues

The exact retention period may vary depending on the type of information and the reason it was collected.

9. Your Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include the right to:

Access the personal information we hold about you
Request correction of inaccurate or incomplete information
Request deletion of your personal information where legally applicable
Request restriction of certain processing
Object to certain processing based on legitimate interests
Withdraw consent where processing is based on consent
Request portability of your data where applicable
Lodge a complaint with a relevant data protection authority

To exercise any of these rights, please contact us using the details provided below.

10. Marketing Communications

If you choose to subscribe to our newsletter or promotional emails, we may send you updates about:

New arrivals
Promotions or offers
Product launches
Store announcements

You may unsubscribe from marketing emails at any time by:

Clicking the unsubscribe link in the email, or
Contacting us directly at aurelion@aurelionapparel.com

Even if you opt out of marketing, we may still send you non-promotional messages related to orders, transactions, or important service updates.

11. Cookies and Tracking Technologies

We may use cookies and similar technologies for:

Essential website functionality
Shopping cart and checkout support
User preferences and session management
Analytics and performance measurement
Security and fraud prevention
Marketing and advertising, where applicable

Some cookies may be necessary for the Website to function properly, while others may be optional depending on your preferences and applicable law.

Please review our Cookie Policy for additional details about how cookies are used and how you may manage them.

12. Third-Party Services and Links

Our Website may contain links to third-party websites, services, or tools that are not controlled by Aurelion Apparel Ltd.

We are not responsible for:

The privacy practices of third-party websites
The content or security of third-party platforms
How external services collect or use your information

We encourage you to review the privacy policies of any third-party services you interact with.

13. Data Security

We take reasonable administrative, technical, and organizational measures to help protect your personal information against:

Unauthorized access
Accidental loss
Misuse
Disclosure
Alteration
Destruction

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure. While we strive to protect your information, we cannot guarantee absolute security.

14. Children’s Privacy

Our Website is not intended for children under the age of 16.

We do not knowingly collect personal information from children. If we become aware that personal information has been provided by a child without appropriate legal consent, we will take reasonable steps to delete such information.

If you believe a child has submitted personal information to us, please contact us.

15. Fraud Prevention and Compliance

To protect our customers and our business, we may use personal information to:

Verify account or order details
Review transaction activity
Detect suspicious behavior
Prevent fraudulent purchases
Support payment disputes or chargeback responses
Comply with legal and regulatory obligations

This may include sharing limited relevant information with payment processors, shipping partners, fraud prevention services, or legal authorities where necessary.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

Legal requirements
Our business operations
Payment or logistics arrangements
Security practices
Website functionality

Any changes will be posted on this page with an updated Effective Date. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.