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Cookie Policy

This Cookie Policy explains how Aurelion Apparel Ltd (“Aurelion Apparel,” “we,” “us,” or “our”) uses cookies and similar technologies on aurelionapparel.com (the “Website”).

By continuing to use our Website, you agree to the use of cookies and similar technologies as described in this Cookie Policy, except where applicable law requires a different form of consent.

1. Who We Are

Aurelion Apparel Ltd
Website: aurelionapparel.com
Email: aurelion@aurelionapparel.com
Phone: +44 7563 826936
Business Address: Flat 18, Florence Court, St. Marys Road, London, NW10 4BH, United Kingdom

2. What Are Cookies?

Cookies are small text files that are stored on your device (such as your computer, smartphone, or tablet) when you visit a website.

Cookies help websites function properly, improve user experience, remember your preferences, support security, and provide website analytics or marketing functionality.

Cookies may be set by us (first-party cookies) or by third parties that provide services on our behalf (third-party cookies).

3. Why We Use Cookies

We may use cookies and similar technologies for the following purposes:

To ensure the Website functions properly
To remember your preferences and settings
To keep items in your shopping cart
To help secure checkout and prevent fraud
To understand how visitors use the Website
To improve Website performance and usability
To measure the effectiveness of marketing or advertising (if applicable)

4. Types of Cookies We May Use

4.1 Strictly Necessary Cookies

These cookies are essential for the operation of the Website and cannot usually be switched off in our systems.

They may be used for functions such as:

Page navigation
Secure login or session management
Shopping cart functionality
Checkout and payment processing
Fraud prevention and security

Without these cookies, certain parts of the Website may not function properly.

4.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with the Website by collecting information such as:

Pages visited
Time spent on pages
Navigation patterns
Device or browser information
Error reports

This information is typically aggregated and helps us improve the Website’s performance and customer experience.

4.3 Functionality Cookies

These cookies allow the Website to remember choices you make, such as:

Language preferences
Region or location preferences
Saved settings
User experience customizations

These cookies help provide a more personalized browsing experience.

4.4 Advertising or Marketing Cookies

Where applicable, we or third-party service providers may use cookies to:

Deliver relevant advertising
Limit how often you see an advertisement
Measure campaign performance
Build audience insights
Retarget visitors across websites or platforms

If we use these cookies in jurisdictions where consent is required, we will seek your consent before placing them.

5. Third-Party Cookies

Some cookies may be placed by third-party services integrated into the Website, including services related to:

Payment processing
Fraud prevention
Website analytics
Advertising and marketing
Embedded content
Social media integrations
E-commerce platform functionality

These third parties may collect information according to their own privacy and cookie practices.

Examples may include service providers such as:

Payment processors
Analytics providers
Hosting or website platform providers
Advertising networks
Fraud prevention or security services

We encourage you to review the privacy and cookie policies of any third-party services you interact with through the Website.

6. How Long Cookies Stay on Your Device

Cookies may remain on your device for different periods of time:

Session Cookies: These are temporary and are deleted when you close your browser
Persistent Cookies: These remain on your device for a set period or until manually deleted

The duration depends on the purpose of the cookie and the settings defined by us or the relevant third-party provider.

7. Your Choices and Control Over Cookies

You can manage or disable cookies in several ways.

7.1 Browser Settings

Most web browsers allow you to:

View stored cookies
Delete cookies
Block some or all cookies
Set preferences for certain websites

Please note that disabling cookies may affect the functionality of the Website, including:

Shopping cart performance
Checkout processes
Saved preferences
Login or session continuity
Overall site usability

7.2 Cookie Consent Tools

If available on our Website, you may also manage certain cookie preferences through our cookie banner or cookie settings tool.

Depending on your location and applicable law, you may be able to:

Accept all cookies
Reject non-essential cookies
Customize your cookie preferences

8. Similar Technologies

In addition to cookies, we may use similar technologies such as:

Pixels
Tags
Web beacons
Scripts
Local storage technologies

These technologies may be used for similar purposes, including analytics, security, personalization, and marketing.

9. Legal Basis (Where Applicable)

Where required by applicable law (including certain privacy laws in the United Kingdom, European Economic Area, or similar jurisdictions), we rely on:

Strictly necessary cookies based on our legitimate interest in operating a secure and functional Website
Non-essential cookies (such as analytics, functionality, or advertising cookies) based on your consent, where required

You may withdraw or modify your cookie consent preferences at any time, subject to the tools available on the Website.

10. Do Not Track

Some browsers offer a “Do Not Track” (“DNT”) setting.

Because there is no consistent industry standard for responding to DNT signals, our Website may not respond to such browser signals in a uniform manner. We recommend using browser-based cookie controls or any cookie management tools available on the Website.